Improve content score across all Online Travel Agents by optimization. Manage and update hotel information across all Online travel agents (OTAs) such as description, location, point of interest and amenities.
Latest Photography – Clean, High Resolution photographs of your hotel (exterior & interiors), Bedrooms (different categories), Bathrooms, Gardens, Spa, Swimming Pool, etc matters the most when a Guest books your hotel!
Room Types – Don’t confuse your guest with too many room types or bore them with just one. They should be segregated well, and the content should clearly mention the difference.
Right Information and Content – Put it all down –> extra bed charges, restaurant description, breakfast, lunch & dinner charges, location, airport pick up & drop charges, railway station pick up and drop, laundry information, etc
Available & Rates – Don’t be stingy with putting up rooms on an OTA. Moving up the ranks will be easier if the availability and Rates also.
Respond to reviews on time – TripAdvisor is not the only important website which manages your Online Reputation. Responding to reviews on OTAs is equally important, it also quickly directly affects your ranking!
Keeping in touch with your Market Manager – The Market Manager at XYZ OTA can help you improve your ranking by strategizing.
Revenue management helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth.
Reputation management is the practice of monitoring and influencing how your property is perceived throughout the web.
Channel manager effectively automates various types of online inventory management processes while minimizing hotel overbookings.
The only way to make this happened is to take action!